GGZ expresses dissatisfaction with sponsorship deal between Ajax and Unibet

GGZ expresses dissatisfaction with sponsorship deal between Ajax and Unibet

Ajax recently announced that it has entered into a partnership with the gaming provider Unibet. The Amsterdam club will receive an amount of 3 million euros each season. The sponsorship deal has been concluded for a period of four years.

The Dutch GGZ has expressed its dissatisfaction with the new agreement between the paid soccer club and the gambling company. The sponsorship deal would counteract all efforts to prevent gambling addiction, reported https://cricket360.bet/cricket-betting-apps/.

Moral appeal to Ajax

Ruth Peetoom, president of the GGZ, revealed that the new deal will ensure that players develop a positive feeling around the gaming provider's brand. "Therefore we make a moral appeal to Ajax. The club must be aware of its position and what effect its choice has on others. And why an online gambling company? A beautiful club like Ajax can have so many other sponsors."

The risk of a gambling addiction remains lurking at all times as role models continue to promote gaming providers. "Make no mistake, players from Ajax are role models. If they promote online gambling, people will try it out, especially young people. You can play a lot, often and quickly, and have immediate results," Peetoom said.

Next week the use of role models will be banned. However, there will be no total ban on gambling advertisements and gaming providers will still be allowed to continue sponsoring sports clubs.

Sports clubs and gambling companies

Ajax is the first professional soccer club to enter into a partnership with online casino Unibet. AZ recently announced that it had found a new main sponsor in Kansino. BetCity.nl is also active as a sports sponsor and will be seen on the shirts of FC Volendam, Fortuna Sittard and Vitesse. The name of the soccer stadium of ADO Den Haag was recently changed to the Bingoal Stadium.